Unit 16 - P1 Task 3 Evaluation 3a

Swot and critical success factors

Internal	Strengths high quality products  affordable prices  good customer service  popular location  experienced staff members  I've been trained in this field	Weaknesses time limitation - (depending on the treatment it may take long) some unknown brand other businesses competition  salon size might be a bit small compared to others competitors	Internal
External	Opportunities More range of services training other staff members opening more brunches in other location	Threats a new competitor in the market  decreasing economic growth high cost for renewal  other competitors selling cheaper products	External