Introduction
In my introduction I will be explaining and listing all the points of benefits towards opening a online business.
Benefits for the Customers
Buying stuff in your own time:
With a online shopping business, you have all the time in the world, you have the choice when would you like to shop or buy something, it helps from day to day busy schedules such as school, college work, family and friends. This has helped a lot of people out around the world as if they want to purchase just one item they do not need to go in the store wait in the queue they can just easily go online purchase the item and do whatever, this saves a lot of time for the customers.
Saves time from going to the store:
Online businesses also helps you from saving time to travel to the store, people who are away from the stores can just simply order online now. Also travelling on busy days such as weekends and calendar events this helps you to just search online and purchase your item, you wouldn't have to be annoyed and disturbed with the crowded people in the underground or store. And as a matter of fact while travelling you tend to spend more but you may not realize such as you might get a little hungry so you may collect some snacks on the way and on top travelling money.
Discounts:
Many businesses offer discounts or cash back as it is their way to expand their business and advertise to attract customers. as a matter of fact it is cheaper to purchase items from the store than buying it in the actual store as it saves travel money and it helps you from spending for the full price for the item.
Finding products:
Many websites are simply designed to make it easy for the customer to search a item up, this helps the customer a if they are in a rush they can just search up the item and purchase it, and it also helps advertise other products that may be cheaper to attract customers.
Payment system:
Online business helps the customer to choose from what of card they'd like to pay from such as, Credit/Debit car, Pay pal etc.
Benefits for the Business
Setting up/Running the Business:
When having an online store, it saves you a lot of money as you don't have to pay for the premises its just a website that is on the internet. where as on the other hand you may have many business that have home based business such as private salons that are located at home etc.
Lower market cost:
It would be very cheap advertising online than sending surveys to houses, leaving flyers at shops etc, as the printing cost is high and some may just throw the flyers and leaflets away in the trash as they believe they don't have enough time. Where as on the other hand when having an online business helps to get quick feedback, you can easily choose your target audience, send emails to everyone which saves a lot of time, advertise through social networks etc.
Reduce operating costs:
Many business offer to sell products on cheap prices as they believe it is a benefit for both business and customers, therefore they are advertising and attracting the customers because every customer likes to stay on a cheap budget.
Potential customers:
There are to be more likely a lot of people with hand devices, as they have internet access, the benefit of that is if a customer really likes your product they might be very generous to share the link and advertise for you to make you business well known, this also helps on calendar events such as valentines day, mothers day, birthdays, wedding any other occasions they can broadcast for you which helps catch customers attention.
Flexibility:
Many mangers and owners have the spare time to edit their website to make it more presentable if they are not happy with it, they also have to opportunity to add and share additional information that a customer may need.
24/7 open service:
Online business help customers search items at any time of the day/night, and it also helps them to purchase and anytime where as many local stores close at 6pm which doesn't allow the business to be successful it they are not doing good but an online business removes that problem.
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